We know that there are numerous intricacies to selling your home for the highest possible price and it is our commitment to handle every detail so that you can focus on you. When you work with Marnie Long you can feel confident in her proven track record of success for the past 29 years. Marnie and her team are grateful for the hundreds of satisfied clients they have had the pleasure to serve with their extensive network and connections. Every transaction is different and we specialize in providing customized services and targeted marketing strategies that meet the specific needs of each client. We are focused on your success and committed to the clients we serve.
Setting the correct initial list price is one of the most important decisions that home sellers make in today’s market. The initial list price will impact both the amount of time a property takes to sell and the final sales price. Research shows that when a house is overpriced upon the first day of its listing, and subsequently requires price reductions, it will take up to three times longer to sell that house in the Northern Colorado market compared to a house that’s priced right from the start.
Sellers will benefit from the professional advice of Marnie when it comes to effectively pricing a property and understanding today’s market trends. A knowledgeable, skilled Real Estate Agent will offer expertise and guide customers through today’s complicated process.
At The Group we have developed specialized tools to help you properly price your property. We can give you up-to-the-minute information about the Northern Colorado real estate market, including specifics about what is happening in your neighborhood. Contact us to learn more about the value of your home.
Learn more about your local market conditions by visiting our Market Information section.
You never get a second chance to make a first impression. The “curb appeal” that your home offers a prospective buyer is extremely important.
Fertilize if necessary, keep it neat and trim, and always remove ice and snow from steps and sidewalks during the winter.
Make sure it is clean, and paint it if necessary. A seasonal decoration, such as a wreath, adds an inviting touch.
Minor imperfections that we often overlook in our own homes tend to turn prospective buyers off, because they overestimate the cost of repairs. Faded and scraped walls, as well as any scratched woodwork, should be restored to good condition. A little paint and furniture polish can go a long way in increasing the appeal of your home.
Clean windows and open draperies highlight your walls and ceilings. By letting in natural light, you are letting buyers see how bright and cheery your home can be.
Buyers have a hard time looking past clutter. By removing items that you seldom use, you let people see the space your home has to offer. Items such as newspapers and toys should be put away, and stairways should be clean and free of clutter as well.
Many buyers judge housekeeping based on the condition of the oven and the stove. Make sure both look as shiny as possible. Clean the interior of your dishwasher, removing stains, especially on the door. Clean out your kitchen cabinets, packing away unnecessary items. Countertops should be clean and free of clutter, as well.
All tile, grouting and linoleum should be clean and free of soap scum. Fixtures should be free of water marks and polished. If there is a window in your bathroom, open it to allow a fresh breeze to flow through.
By removing items that can be packed or stored elsewhere, closets appear neat and organized, making them seem larger and more enticing to buyers. Don’t overlook your utility space - The attic, basement, garage, and other utility spaces should be as neat a possible, so remove any unnecessary items. Dull walls are easily brightened with a fresh coat of paint. Damp, musty smells are quickly cured by placing bags of limestone in moist places.
Major appliance repair is something that very few prospective buyers would look forward to. Drain a pail of water from the heater in order to remove rust particles, and change the filter on the furnace. Applying oil to noisy appliance fans is a quick remedy. Be sure not to overlook cleaning the exterior of the water heater, furnace, and other major appliances that will be seen by prospective buyers.
Since buyers tend to overestimate the cost of most repairs, it is generally in your best interest to make necessary repairs yourself rather than leave it to them. If closet doors or screen doors are off track, or if doorknobs are loose, fix them. Dripping faucets and cracked molding also suggest neglect to prospective buyers. By fixing them now you should be able to get top dollar for your house.
Having many people in the house while it is being shown can be very distracting for buyers. Try to have as few people around as possible to put the buyer at ease to absorb all of the advantages your property has to offer. Most people like dogs, but they distract attention, so try to keep your pet out of the way during showings.
If a prospective buyer asks you questions or starts a conversation about your home, be polite, but try to avoid entering an in-depth discussion with them. Your broker is trained to increase the buyers’ interest in your property and easily overcome objections they might voice.
In order to best highlight your property remember to turn on porch lights and any other outside lights for night showings. Inside, try to have the house well lit throughout when the hour of appointment nears.
Do not attempt to sell the prospective buyer furniture, rugs or drapes in the house, as this practice will detract from the interest created in your home. If any property is desired by the prospective buyer, discuss these issues with your broker at a later date.
Top producing Real Estate Agent typically involves the following steps:
Marnie will meet with you at your convenience to get to know each other better. During this consultation, you can discuss your selling goals, timeline, details of your home, improvements you’ve made, repairs that may be needed, desired price, and any specific requirements you have for the sale of your home.
Marnie will conduct a thorough evaluation of your home, considering its condition, location, features, and recent comparable sales in the area. She will not only provide you a comparative market analysis, but also a competitive market analysis that considers the current buyer pool, buying trends and the current sales climate in the area.
Marnie and her team of expert stagers and interior designers will provide guidance on how to prepare your home for sale. This may include suggestions for staging, decluttering, making repairs or improvements, and enhancing curb appeal. She will also have her professional photographers, videographers, drown operators, and editors showcase your home in its best light.
Once your home is ready, Marnie and her team of top-notch professionals will create a comprehensive marketing plan to attract potential buyers. Professional photography, home video tours, MLS listings, website promotion, professional brochures, print and online advertising, social media campaigns, open houses, and leveraging her vast network of buyers, agents, and community leaders that she has worked with for over 29 years. As a leader in the industry, Marnie has access to all the tools you need to net the best result.
Marnie and her team will schedule and coordinate showings with potential buyers and their agents and provide them with detailed instructions per your direction. They will handle all inquiries, proactively provide information about your home, and expertly negotiate all offers on your behalf. Marnie’s goal is to secure the best possible price and terms for your home.
Once an offer is accepted, the buyer will typically conduct a home inspection and perform due diligence. Marnie will guide you through this process, help address any issues that arise, and negotiate any necessary repairs or credits.
Once all contingencies are met, you will proceed to the closing process. Marnie will work closely with the buyer's agent, the lender, the appraiser, the title company, and other parties involved to ensure a smooth and successful closing.
Marnie will continue to offer ongoing support and assistance long after the sale is complete. Her goal is to be in your corner for all your real estate needs from any post-closing issues to recommendations for service providers and answering any real estate questions arise. Marnie will provide you with a free market review of your home so that you always know the value of one of your greatest investments.
Whether you're buying or selling, new construction, or resale, you can be confident that Marnie has the knowledge and expertise to get the job done right. She is proud to consistently be ranked in the Top 1% of Real Estate Agent Nationwide and ranked as one of the top producing Real Estate Agents in the state of Colorado.